Amway India Enterprise has launched Concentrated Fruits & Deodorants
A direct selling consumer goods company, Amway India Enterprise has launched a collection of concentrated fruits and vegetable products in the country and announced its foray into the deodorant perfume segment by introducing two variants for men and women.
‘Dynamite’ (for male) and ‘Attitude’ (for female) are the deodorants launched under Amway and have been priced at Rs 199 per bottle of 150 ml.
Vice-Presidentof Amway India Mr Yoginder Singh said the product is backed by extensive research on fruits and vegetables like tomato, apple spinach, raspberries, oranges and green tea. “Despite being the largest fruit and vegetable producer in the world, the per capita consumption of fruits and v egetables in India is the lowest in the world. The nutrition industry has huge potential in urban India,”
He also made known of the fact that the nutrition and wellness category contributes to over 50 per cent of Amway India’s turnover.
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